Inspired By | Brand Identity Program
Photography and videography that delivers playful and audacious storytelling that inspires authenticity that engages their customers and leaves a long-lasting impression. InspiredBy is driven by a core desire for community.
Client
Inspired By Studio
Disciplines
art direction • brand identity • social media
Logo
The goal for this logo was to embody the client leaving with a smile on their face. Consequently, the new logo features a wide-smiling grin inside of an abstracted speech bubble.
Color Palette
The Inspired By brand primarily uses Sage Green and Liquid Yellow, with Charcoal and Beige for secondary elements or text, and Orange for accents or tertiary elements. This color assortment was chosen to create an inviting yet exciting aesthetic. The use of pastel colors over a vibrant palette emulates the personality of the three-person photography team while keeping the focus on the photography rather than the graphical elements.
Typography
I wanted the brilliant photography to speak for itself and so I decided to keep the font choices muted. DM Sans was intended to be used as for headers, while Aileron was meant for body copy.
Application
The client not only received an exceptional logo but also a set of assets to guide their brand application. These assets included a revised pricing guide, Instagram posts & Stories templates, T-shirt design, and business cards.
